Results

What loyalty is worth to a broker.

A broker using Returning.AI compared loyalty members who used the program with a matched group who didn't. Nine months later, the difference was hard to miss.

+$2,160More revenue per trader, nine months
2×Trader retention
1.8×ARPU
Side by side

Same broker. Same program. Different results.

Every trader here had access to the loyalty program. What set them apart is whether they used it.

Without loyalty
26%Still trading at month 8
$2,770Revenue per trader, nine months
$310Revenue per trader, per month
With loyalty
57%Still trading at month 8
$4,930Revenue per trader, nine months
$550Revenue per trader, per month
Active traders

Nine months, one chart.

01

Both groups start level.

At the start, both groups had the same share of active traders. Picture 10,000 in each.

02

Without loyalty, traders drift away.

By month five, the group without loyalty had lost a third of its active traders. The loyalty group was still growing.

03

Nine months in, the gap is 5,500 traders.

For every 10,000 active traders, 10,270 were still trading with loyalty. Without it, 4,770.

Active traders per 10,000With loyaltyWithout
4,0008,00010,000StartM3M6M910,2704,770+5,500
Revenue

Two traders. Nine months. Compare the receipts.

The average trader in each group, month by month.

+$2,160More from the trader with loyalty

With loyalty

Average trader in the program

  1. Month 0$650
  2. Month 1$380
  3. Month 2$700
  4. Month 3$70
  5. Month 4$1,470
  6. Month 5$410
  7. Month 6$540
  8. Month 7$480
  9. Month 8$230
9-month total$4,930

Without loyalty

Average similar trader, not using it

  1. Month 0$390
  2. Month 1$290
  3. Month 2$410
  4. Month 3$170
  5. Month 4$570
  6. Month 5$220
  7. Month 6$230
  8. Month 7$350
  9. Month 8$140
9-month total$2,770
Methodology

How we measured it.

A like-for-like comparison inside one broker. Both groups had the same program, the same platform and the same market conditions. What separated them was whether traders engaged.

The broker
A multi-asset CFD broker running a Returning.AI loyalty program.
The groups
Loyalty members who used the program, from spin the wheel to the store, and a matched group of members at the same broker who did not.
The period
Nine months, starting from a point where both groups were equally active.
The measures
Revenue per member each month, and the share of members who traded each month.

Figures come from the broker's own reporting and are rounded for readability.

Put in your numbers. See what loyalty is worth.

Traders who used the loyalty program kept trading for nine months. Those who didn't? More than half went quiet. Apply the same pattern to your own traders.

1K200K
$
$50$3,000
Extra revenue over nine months
$17.4M

if your active traders follow the pattern this broker saw with loyalty.

From 34,740 extra months of active trading, at $500 a month each.

Active traders at month nine
With loyalty10,270
Without loyalty4,770
Monthly active traders, starting from 10,000
With loyaltyWithout loyalty
4,0007,00010,000StartM3M6M910,2704,770+5,500

Pattern measured at a broker using Returning.AI · nine months

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