Effective Banner Messaging: Reach the Right People with Tailored Messages

Learn how to make the most of banners in your community to deliver impactful messaging. This course will teach you how to utilize banners for quick announcements, targeted advertisements, and effective onboarding guides. 

TOPICS

📢 Announcements Made Effective

One of the most prominent ways banners can be utilized is to deliver announcements to members quickly in a visually distinctive format. Unlike announcement channels, which serve as a centralized hub where community members can view both current and archived announcements by scrolling through the channel history, banners provide a more immediate and focused way to capture attention.

While your announcement channels are best for delivering lengthy and detailed messages about your business or community, banners are better for short, concise updates that grab attention and provide key information at a glance.

This is what it could look like in action.

Event Announcements and Reminders

When hosting an event, ensure it stays top of mind by using targeted banners to remind members about your upcoming event. 

Display these banners in the channels where members are most active, tailoring the message based on their engagement. Show one banner to members who haven’t RSVPed, encouraging them to sign up, and a different one to those who already have, keeping them excited and informed. This targeted approach boosts attendance by consistently engaging participants while motivating non-attendees to take action with personalized messaging.

Highlighting Community Achievements

Enhance community gamification by using banners to celebrate milestones or showcase standout members. For example:

“Congratulations to Sarah for winning our 2024 Christmas Challenge!”

Acknowledging your top community members gives you an opportunity to build community pride and motivation. Showcasing success stories also encourages a higher level of community activity and engagement. 

Automated Announcements 

In addition to the specific uses listed above, banners can also be used to give automated, short-form announcements that are concerned with the community, like the following;

  • Announcing Maintenance or Service Changes: Scheduled maintenance: Our platform will be unavailable from 1 AM to 3 AM GMT on Sunday. Thank you for your patience!”
  • Driving Participation: Your opinion matters! Complete our survey and earn exclusive rewards. Click here to participate.”

Automate your announcements by scheduling them ahead of time to ensure your members are well-informed about community and product updates in a timely manner.

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