Effective Banner Messaging: Reach the Right People with Tailored Messages

Learn how to make the most of banners in your community to deliver impactful messaging. This course will teach you how to utilize banners for quick announcements, targeted advertisements, and effective onboarding guides. 

TOPICS

🎓 Understanding Banners

Your community serves as a vital connection between you and your clients, offering a direct channel of communication that might not otherwise exist. It’s essential to maximize this opportunity by delivering the right messages to the right people at the right time, ensuring your community remains engaged and informed. Whether you’re announcing an exciting update, promoting a new service, or guiding new members, clear and targeted communication keeps your community informed and engaged. 

Now, here’s where banners come in. As dynamic announcement tools, banners allow you to display tailored messages to specific channels and roles. With the ability to schedule start and end times, banners can be planned in advance, streamlining your messaging process with automation.

Here are the various ways you can customize your Returning.AI Banners

  • Banner Name: Give your banner a unique name that helps you quickly identify each existing campaign
  • Banner Message: Configure your messaging. Add in media and hyperlinks to enhance your banner
  • Style: Select your banner’s colors and decide where it will be displayed 
  • Channels: Decide where your banners will be displayed
  • Roles: Decide who your banners will be displayed to
  • Sender: Choose between showing the sender’s display picture or keeping it anonymous
  • Scheduling: Select when your banner starts running, and when it stops

You can easily manage and monitor all your banners from the banner overview page. This centralized dashboard provides detailed analytics, including total views, unique views, and URL clicks for each banner. These metrics give you valuable insights into how effectively your banners are reaching and engaging your audience. By tracking performance, you can refine your messaging strategy, identify what resonates with your community, and optimize future banners for maximum impact.

With all these features in place, banners offer a wide range of applications within your community. Whether you’re using them as advertising spaces or onboarding tools for new members, we’ll guide you through the various ways banners can enhance your community’s experience and maximize engagement.

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