You may be familiar with Returning.AI’s ability to run customized competitions, as outlined in the leaderboards section of our Getting Started course. If you haven’t got a chance to check that out, you can access the lesson here!

Linking your community with your system means that the metrics used for your community competitions can be pulled directly from your platform.

In practice, that could look something like this. Ranking members based on

• Monthly purchases, driving up product sales.
• The number of levels gained in your game, increasing players’ playtime and activity
• Total time members spend actively on your platform, driving consistent engagement.

This approach to community competitions is highly effective because it aligns rewards and engagement directly with actions that drive growth. By incentivizing metrics like total purchases or the amount spent, community members are encouraged to buy more frequently or choose higher-value items. This leads to a tangible increase in revenue directly through the community.

This strategy keeps the competition relevant to the business’s core goals, turning community activities into measurable outcomes that support sales, engagement, and growth.