A full, comprehensive guide of the fundamentals you need to get started with creating your first Returning.AI community. If you’re at a loss on how to optimize your community, this is the course for you!
TOPICS
🛍️ Configuring Your Rewards Store
Your rewards store is a place for you to list items that community members can purchase using either their hard-earned community coins or real-life currency. Utilize your rewards store as powerful tool for both incentivizing community growth and generating revenue.
Creating Voucher Rewards with Community Coins
If the leaderboards recognize your community members for their hard work. The rewards store lets members use coins in exchange for digital vouchers.
While leaderboards motivate members to climb the ranks, the rewards store encourages them to save up coins to purchase exclusive, limited-edition branded items. This two-pronged approach boosts community engagement by appealing to different motivations—members who may not be interested in XP can focus on earning coins for rewards, while others may aim for leaderboard recognition.
Let’s explore how to create compelling rewards for your community. With voucher rewards, each code is distributed to members upon purchase and should be configured to unlock exciting perks related to your business or product. Here are some examples of what these rewards could look like.
- A voucher for 50% off all purchases on your online store
- A redemption code for a limited edition in-game character skin
- A code that unlocks downloads of a course or exclusive e-book
Allowing Item Purchases with Real Currency
Alternatively, the rewards store can also be a source of revenue for you and your business. The addition of the rewards store within your company itself means that distributing products has now become more streamlined, with no need for a separate third-party sales platform. With everything all in one centralized location, you’ll be able to keep track of both your community and your item sales!
Offering items exclusively available through your community creates a strong incentive for growth, attracting new members who want access to these unique rewards. Additionally, purchases in real currency can be configured to be purchasable for a flat fee, or a recurring fee. This means more flexibility in the type of rewards you can offer members. In practice, here is an example of the types of products and services you could offer.
- A subscription-based, personalized work-out plan
- Limited edition merchandise based on your brand or business
- Access to an exclusive one-on-one Q&A with the developers
- Limited access to VIP channels for a short period
Configuring your Rewards Store
Now with a clearer idea of how you can utilize the rewards store, the next step is taking it just a level higher.
The first step is ensuring your store reflects you! This means setting up a store name, description, payment icons, and banner display to reflect your brand image. Rotate through different banner displays to highlight any new products, visually indicate any discount campaigns, or simply keep your store looking fresh with seasonal banner designs.
Next, is the items themselves! Multiple categories can be created to help group your items together, with each category having it’s own banner display to help visually display the contents of the category. Highlight limited edition items, or items that are currently discounted, and give your members a smoother shopping experience.
Lastly, here are a few simple adjustments to help boost purchases from your store. With each item comes the option to display the remaining quantity. By limiting the quantities of your rewards, you can create a sense of exclusivity and create a sense of urgency amongst your community members. Letting your community know that something is limited leads them to perceive it as more valuable and motivates them to act faster to avoid missing out! For your voucher rewards, you’ll also be able to set highlight expiring vouchers, further driving purchases.
Having a store within your community boosts both engagement and profits by creating a unique ecosystem where members can earn, redeem, and purchase valuable items directly. Use your rewards store to strengthen loyalty while driving meaningful revenue.
Related Courses
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