Effective Banner Messaging: Reach the Right People with Tailored Messages

Learn how to make the most of banners in your community to deliver impactful messaging. This course will teach you how to utilize banners for quick announcements, targeted advertisements, and effective onboarding guides. 

TOPICS

🔰 Easing Onboarding

Finally, banners can be used to guide your community through your onboarding process better. Upon joining your community, newer members can be easily overwhelmed by the multiple moving parts of your community, leading to confusion or disengagement. 

Banners can help simplify this process by providing clear, step-by-step instructions or directing them to essential channels, such as rules, badge management, or leaderboards. This not only improves their initial experience but also increases the likelihood of long-term engagement.

Here’s what that can look like in practice.

Onboarding New Users

You could use banners to onboard your new community members more smoothly. Banners can display onboarding instructions and introductions specifically for new users. 

For example:

  • Creating an introductory banner on each channel explaining their purpose, and use
  • Providing instructions on the welcome channel that guides newer members through step-by-step onboarding instructions

The banner can be set to appear only for users with the “New Member” role and disappear automatically after one week. This not only enhances user retention by guiding new members through their first steps, but also reduces onboarding inquiries by delivering tailored support directly.

Upselling Services and Events

Target free-tier members with banners introducing them to premium features and walking them through your benefits. 

For example: “Unlock exclusive workouts and personalized coaching! Upgrade to Premium today.”

This banner can appear only in free-tier channels and direct users to an upgrade page. It easily introduces your premium services to new members while increasing revenue by upselling directly in the community space. It also keeps premium content visible and enticing without interrupting premium users.

In addition to premium services, introduce your events, competitions, and badges and give your new members a thorough understanding of your community. 

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